CLIENT
PROPERTY
ABOUT
I was engaged to get people excited about The Simpsons’ 400TH Episode premiere.
CHALLENGE
Inspire fans and newcomers to watch and talk about The Simpsons’ premiere.
SOLUTION
Show fans just how monumental 400 Simpsons episodes are by encouraging them to explore hundreds of episodes through a fun, immersive experience. I created a motion-rich application that drove fans to navigate the entire catalog, read synopses, watch video clips, and download exclusive media.
RESULTS
I do not have access to analytics from this campaign. However, the Fox team reported the work far outperformed expectations.