Product Design

My primary goal is to help increase the measurable commercial success of my clients’ brands.  To help brands succeed, I must understand the business needs and motivations of the users.  I take the necessary steps using Product Design to identify the market opportunity, clearly define the problem, and develop a viable solution for that problem and validate the solution with real users. I follow a Design Thinking approach that uses the process of Empathize, Define, Ideate, Prototype, and Test. I do market research, stakeholder interviews, competitive analysis, site analytics, and whatever tools are needed to deliver the best way forward.  After taking a deep dive, I can then combine art, science, and technology to create products that are Useful, Usable, and Used.

User Experience Research

I am a User-Centered Design professional. UX Research is where I unearth human insights to guide the application of design.  With this, I provide actionable and meaningful data-driven insights that represent the voice of multiple users. I collaborate across development, design, and marketing teams to evaluate research that improves product definition and drives business goals. Activities include card sorting, A-B testing, multivariate testing, personas, focus groups, etc.

Interaction Design

This is where I synthesize what is known from well-established heuristics, the latest innovations, and any research that has been conducted or gathered.  I am an expert in building products that are Effective, Efficient, and Delightful. To validate my work, I build clickable prototypes using technologies such as InVision and Figma. I test these prototypes with users and make necessary refinements to ‘bonsai’ the product to a level where it is market-ready.

Visual Design

With deep insights captured by the Interaction Design process and a great deal of sensitivity, I can deliver artistry.  With Visual Design, I strive to communicate with the client’s users, both information and inspiration.  Choosing the right typography, content, copy, color scheme, etc., is critical to a successful product.

Games

I have a rich history of game development, starting with the international sensation Who Wants to Be a Millionaire? online game. More recently, I created Safety Hero, a web game for The Port Authority of NY & NJ with punchy illustrated backgrounds and characters and captivating gameplay.  I am an expert in native mobile apps and web-based platforms.

See Examples

Online Marketing

I have worked on dozens of OLM campaigns for brands including Warner Bros., CNN, Nestle, Dentyne, Chicco, Yahoo, and many more. I’ve worked with agencies such as R/GA and McCann to take their creative direction from concept to reality. I have worked directly with brands offering creative as well as execution. I also manage the ad server setup process.

See Examples

Video Production and Motion Graphics

I shoot and edit video for trend pieces, behind the scenes, events, and online content.  I also provide motion graphics services.

See Examples

Digital Production

I have served as a digital producer for over 10 years on award-winning projects, including the Webby-Nominated Tron: Legacy website for Disney.  Having worked as a designer, interaction designer, and developer, I can speak each team member’s language.

See Examples

Expert

• Sketch
• Figma
• Photoshop
• Lightroom
• InDesign
• Keynote
• Invision
• Zeplin
• MS Office

Intermediate

• HTML
• CSS
• JavaScript
• Unix
• PHP
• Illustrator
• After Effects
• Premiere
• Atom
• Dimension

Product Design / UX / Interaction Design

Business Goals • E-Commerce • Information Architecture • Product Vision • Strategy • Usability Testing • User Design Interface • User Experience • Visual Design • Wireframes

Digital Production

App Development • Art Direction • Brand Experience • Digital Marketing • Digital Strategy • Graphic Design • Interactive Advertising • Integrated Marketing • Mobile • Online Marketing • Production • Project Management • Photography • Social Media • Storytelling • Video • Web Design

Technology

Android • AR • Blockchain • iOS Development • Mobile Devices • Unix • Web

Business Development

Account Management • B2B • Branding • Contract Negotiation • CPG • Engagement • Social Networking • SOW Writing • Stakeholder Relations

• Advertising
• Augmented Reality
• CPG
• Cryptocurrency
• Education
• Electronics
• Entertainment
• Fashion and Beauty
• Interactive Games
• Luxury
• Major League
• Sports
• Mobile
• Retail
• Sports
• Apparel
• Software