MTV Safe Sext Emoji Keyboard

CLIENT

AGENCY

CHALLENGE

Design a native mobile app (iOS and Android) offering custom emojis that amplify the provocative MTV’s ‘Safe Sext’ Campaign for World AIDs Day.

SOLUTION

Get inspired! This is a wild campaign, as expected for MTV. The brilliant team at Y&R provided great creative direction.  I needed to stay true to their big idea and create a delightful and intuitive mobile user experience.  For inspiration, I started by exploring all the creative assets, including a mock PSA video. I researched other emoji apps and established the best heuristics to guide Interaction Design efforts. I then spent time discovering opportunities for innovation. Armed with research and fresh ideas, I built out a clickable prototype using hi-fi wireframes to test with the client and a small focus group. With the right interaction model in place, I moved on to Visual Design. I explored gradients but ultimately went with flat highly-saturated colors.  The prototype was updated with the polished design and presented to the Y&R team, receiving final approval.

RESULTS

The campaign and mobile app were a huge success in driving awareness of World AIDs Day and earned a great deal of press (see links below).

PRESS

Fast Company: MTV Brings Sexting Emoji To Freaky Life In New Safe Sex PSA
Ad Age: Giant Emojis Get it on in MTV’S ‘Safe Sext’ Campaign for World AIDs Day