Chicco Online Marketing

CLIENT

AGENCY

CHALLENGE

Familiarizing people with the brand’s high quality and whimsical nature, how to properly say Chicco (pronounced KEE-KO), and get them excited and involved with Chicco’s Times Square spectacle.

SOLUTION

I began by gaining a deep understanding of the campaign objectives and ethos. With this understanding in mind, I then determined the best approach to deliver the campaign message through online marketing. Once the concepts were in place, I began the process of bringing them to life. With technical and animation expertise, I was able to create motivating experiences that achieved business results.

RESULTS

The online marketing products I delivered have been met with great reviews and are an important part of a successful integrated campaign.

PRESS

The New York Times – These Babies Talk, but Not for E*Trade