TRON: LEGACY THEATRICAL FILM SITE


CLIENT



AGENCY



PORTFOLIO

Biagio Goetzke



ROLE

Executive Producer, UX/UI, Visual Design



AWARDS



EXPERIENCE

View Site







ABOUT


BACKGROUND

Disney aggressively promoted the film Tron: Legacy, which grossed over $400 million during its worldwide theatrical run ultimately becoming a blockbuster success.


CHALLENGE

Get people in the seats by creating an immersive experience worthy of the highly anticipated Tron reboot.


SOLUTION

Story matters. Tron is about a computer programmer that is transported inside the software world. We decided to create a web experience that did the same with viewers. Bring them in to the grid.

 

To transport users to this computer world we allowed them to create characters that represented their personality including their likeness through photo uploads. The site was empowered with gamification to further engage users in their own personalized narrative. They were challenged to navigate highly stylized 3D rendered experiences and travel using the legendary Light Cycle. The Light Cycle was part of a Unity3D video game worthy of XBox and PlayStation. To amplify the experience and grow viewership Social Media was integrated throughout the site.

 

To covert all this value into ticket sales and merchandizing news flashes, a countdown, and notifications of the upcoming premiere dates were heavily touted. We also drove online sales through E-Commerce integration.


RESULTS

Amongst the many bragging rights for this site the one that says it all is its Webby Award Nomination.









INTRO ANIMATION











WIRES











GRID











Project Management











EXPERIENCE: Landing











EXPERIENCE: MAP











EXPERIENCE: VEHICLES











EXPERIENCE: ChRONOLOGY











EXPERIENCE: UPLOAD YOUR PROGRAM PHOTO











EXPERIENCE: CREATE YOUR PROGRAM











EXPERIENCE: MUSIC / DAFT PUNK











3D SIMULATION


TECH

Unity. Video game consol level experience online.












3D SIMULATION


TECH

Unity. Video game consol level experience online.











CONCEPT ART











CONCEPT ART











CONCEPT ART











CONCEPT ART











CONCEPT ART











AWARDS











COLORS











Typography





REGULAR




REGULAR







THANK YOU




CONTACT ME

If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.



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