TIMES SQUARE EXPERIENTIAL CAMPAIGN
EXECUTIVE PRODUCER, UX/UI
Figma, Adobe CC, Sketch, InVision, Zeplin, Lucid Charts
Mobile web, Android, digital haptic displays, 62 foot tall jumbotron screen
Promote Samsung S10 camera in a way that excites and delights consumers, inspiring them to jump on board with Samsung through an immersive experience.
Attract upgrades from current Samsung loyalists and convert Apple users through the appeal of the S10 camera. Invite consumers to take part in a physically and visually immersive experience which ends with seeing their selfies on a Times Square billboard. The story with the great ending: get larger than life with the Samsung S10 camera.
Thousands of people engaged with the Samsung Experience with a combined exposure to hundreds of thousands of people over the course of the activation.
Directions from 837 Samsung to Times Square
Beaming your portraits to the billboard
TIMES SQUARE BILLBOARD
Your photos on the TSQ billboard 62 feet tall. You’re famous!
If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.
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