TIMES SQUARE EXPERIENTIAL CAMPAIGN


CLIENT



AGENCY



PORTFOLIO

Biagio Goetzke


ROLE

EXECUTIVE PRODUCER, UX/UI


TECHNOLOGY USED

Figma, Adobe CC, Sketch, InVision, Zeplin, Lucid Charts


PLATFORMS

Mobile web, Android, digital haptic displays, 62 foot tall jumbotron screen








ABOUT


CHALLENGE

Promote Samsung S10 camera in a way that excites and delights consumers, inspiring them to jump on board with Samsung through an immersive experience.


SOLUTION

Attract upgrades from current Samsung loyalists and convert Apple users through the appeal of the S10 camera. Invite consumers to take part in a physically and visually immersive experience which ends with seeing their selfies on a Times Square billboard. The story with the great ending: get larger than life with the Samsung S10 camera.


RESULTS

Thousands of people engaged with the Samsung Experience with a combined exposure to hundreds of thousands of people over the course of the activation.










THE JOURNEY











EXPERIENCE


MOBILE

Directions from 837 Samsung to Times Square










EXPERIENCE


MOBILE

Beaming your portraits to the billboard










EXPERIENCE


TIMES SQUARE BILLBOARD

Your photos on the TSQ billboard 62 feet tall. You’re famous!










COLORS










Typography





BOLD







THANK YOU




CONTACT ME

If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.



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