MTV SAFESEXT EMOJI KEYBOARD


CLIENT



AGENCY



PORTFOLIO

Biagio Goetzke



ROLE

Interaction Design, Visual Design



PRESS

Fast Company: MTV Brings Sexting Emoji To Freaky Life In New Safe Sex PSA

Ad Age: Giant Emojis Get it on in MTV'S 'Safe Sext' Campaign for World AIDs Day







ABOUT



CHALLENGE

Design a native mobile app (iOS and Android) offering custom emojis that amplifies the provocative MTV's 'Safe Sext' Campaign for World AIDs Day



SOLUTION

Get inspired! This is a wild campaign as expected for MTV. The brilliant team at Y&R provided great creative direction. I needed to stay true to their big idea and create a delightful and intuitive mobile user experience. For inspiration, I started by exploring all the creative assets including a mock PSA video. I researched other emoji apps and established the best heuristics to guide Interaction Design efforts. Time was then spent to discover opportunities for innovation. Armed with research and fresh ideas I built out a clickable prototype using hi-fi wireframes to test with the client and a small focus group. Once the right interaction model was in place I moved on to Visual Design. I explored gradients but ultimately went with flat highly-saturated colors. The prototype was updated with polished design and presented to the Y&R team receiving final approval. The only thing to do then was wait patiently for the app to come out in the app stores.



RESULTS

The campaign and app was a huge success driving awareness of World AIDs Day and earned a great deal of press (links above). 









Inspiration










Emojis











Grid Mobile











Comps











iTunes Profile











App Icons











Installation Steps











Use Case











Colors











Grandient Exploration











Typography






BOLD ITALIC REGULAR






LIGHT







THANK YOU




CONTACT ME

If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.



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