MTV SAFESEXT EMOJI KEYBOARD
Interaction Design, Visual Design
Design a native mobile app (iOS and Android) offering custom emojis that amplifies the provocative MTV's 'Safe Sext' Campaign for World AIDs Day
Get inspired! This is a wild campaign as expected for MTV. The brilliant team at Y&R provided great creative direction. I needed to stay true to their big idea and create a delightful and intuitive mobile user experience. For inspiration, I started by exploring all the creative assets including a mock PSA video. I researched other emoji apps and established the best heuristics to guide Interaction Design efforts. Time was then spent to discover opportunities for innovation. Armed with research and fresh ideas I built out a clickable prototype using hi-fi wireframes to test with the client and a small focus group. Once the right interaction model was in place I moved on to Visual Design. I explored gradients but ultimately went with flat highly-saturated colors. The prototype was updated with polished design and presented to the Y&R team receiving final approval. The only thing to do then was wait patiently for the app to come out in the app stores.
The campaign and app was a huge success driving awareness of World AIDs Day and earned a great deal of press (links above).
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