FEMINIST LETTERS WEBSITE
Interaction Design, UX/UI
Adobe CC, Sketch, InVision, Zeplin
WPPed Cream: Highly Commended in category Design & Branding
Build a responsive online destination where people can see and download the custom Feminist Letters typeface built to be the font of a movement.
Simple. Excite and convert. Build excitement with a marquee video that explains the mission. Next show the typeface in all its glory with slight animations to gain attention. Then provide the CTA to download the font. Lastly, provide social links to Instagram and Facebook.
The site was designed and delivered in record time to launch before key political events. Y&R reported back that the entire team was very pleased with the work.
The Feminist Letters is a typeface created to amplify the message advocating for gender equality. Each letter and number was designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws. The font was created as a tool for strong feminist voices to communicate their existing perspectives through intelligent, feminist design. When represented in complete typographic form, the font displays a truly inclusive image of feminism. So when a feminist has something to say about gender equality, they can use the right typeface.
RESPONSIVE Design in Sketch
If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.
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