FEMINIST LETTERS WEBSITE


AGENCY



PORTFOLIO

Biagio Goetzke



ROLE

Interaction Design, UX/UI


TECHNOLOGY USED

Adobe CC, Sketch, InVision, Zeplin


PLATFORMS

Responsive web


Press

Mashable: Feminist font will amplify your messages of gender equality

Bustle: This Feminist Font Advocates Gender Equality With Each Letter & You Can Download It For Free


AWARD

WPPed Cream: Highly Commended in category Design & Branding








ABOUT



CHALLENGE

Build a responsive online destination where people can see and download the custom Feminist Letters typeface built to be the font of a movement.


SOLUTION

Simple. Excite and convert. Build excitement with a marquee video that explains the mission. Next show the typeface in all its glory with slight animations to gain attention. Then provide the CTA to download the font.  Lastly, provide social links to Instagram and Facebook.


RESULTS

The site was designed and delivered in record time to launch before key political events. Y&R reported back that the entire team was very pleased with the work.


DETAILS

The Feminist Letters is a typeface created to amplify the message advocating for gender equality. Each letter and number was designed with purpose, calling attention to issues like equal pay, reproductive rights, women’s health, women in politics, and campus assault laws. The font was created as a tool for strong feminist voices to communicate their existing perspectives through intelligent, feminist design. When represented in complete typographic form, the font displays a truly inclusive image of feminism. So when a feminist has something to say about gender equality, they can use the right typeface.









RESPONSIVE Design in Sketch











Desktop Design










COLORS






#B91A19







Typography






LIGHT, MEDIUM







THANK YOU




CONTACT ME

If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.



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