DYLAN'S CANDY BAR DESIGN SHOPPE IN-STORE KIOSK


CLIENT



PORTFOLIO

Biagio Goetzke


ROLE

Product Designer, UX/UI, VD


TECHNOLOGY USED

Adobe CC, Sketch, InVision


PLATFORMS

iOS


PROTOTYPE

See the prototype








ABOUT


CHALLENGE

Create a customer experience called Design Shoppe that allows people to design fun custom labels to place on Dylan's wide array of candy containers such as the famous plastic paint bucket.


SOLUTION

Design a kiosk app that makes designing labels an easy and delightful experience. To make the application powerful we allow users to not only take a photo using the iPad camera but select images from Facebook to use as a label background. In addition, we encourage users to share their designs on Facebook. We made sure to consider the context of use (a busy store) when designing the platform. For Visual Design we drew inspiration from the stores and existing branding.


RESULTS

Design Shoppe was successful from day one and remains a great draw for Dylan's brick and mortar locations.


Details

In 2001, Dylan Lauren pioneered the world’s largest confectionery emporium and lifestyle brand, Dylan’s Candy Bar. Its mission is to merge fashion, art and pop culture with candy to ignite the creative spirit and inner child in everyone that visits. This innovative concept has changed the way the world experiences candy today.

 

Dylan’s Candy Bar houses over 7,000 confections, boasting an unparalleled selection of candies and candy-related gifts from around the world. Dylan’s Candy Bar continues to attract people of all ages with its state of the art décor and trend-setting product mix.









Kiosk Experience




Details

This screen is the applications Home Screen.










Kiosk Experience




Details

Before creating a personalized label the user must select the container they will be placing the label on.










Kiosk Experience




Details

This screens shows how the user can edit and style text overlaid on an image background.










COLORS










Typography





REGULAR, SEMIBOLD







THANK YOU




CONTACT ME

If you'd like to discuss a job opportunity or have any questions please email me or call (323) 206 0875.



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